I’ve done a mini-interview with Jack Trout for my Russian marketing-related blog. I decided to publish it here too. If you don’t know who Jack is, you don’t know what “positioning” means.

Dmitry Chestnykh: What do you think about weblogs (blogs)?

Jack Trout: Like "letters to the editor" in newspapers, some are interesting. But most are of little value. If you're going to read, there are many books far better than blogs. I don't read blogs because they are not properly edited.

Dmitry Chestnykh: How do you think marketers can use the power of direct talk with customers via blogs?

Jack Trout: Maybe. But you have to organize them so that opinions represent a good cross-section of your market.

Dmitry Chestnykh: Do you think blogsphere will be a 'PR-medium of the 21st century'?

Jack Trout: Blogs that are perceived as "independent" might have some PR value. If not, they will lose credibility or third party validity.

Dmitry Chestnykh:  Thank you very much for your answers! Keep up a good work.

NewsGator has acquired FeedDemon and TopStyle, and brought Nick Bradbury on board in the process.

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Great news for WordPress fans – WordPress 1.5.1 has been released. Please, everyone who has problems with posts, published by BlogJet, not showing on the main page, update to this version.

Google moved their blog to Blogspot (Blogger’s hosting):

To make the Google Blog a bit easier to manage behind the scenes, we're now publishing it to its new home at Blogspot: http://googleblog.blogspot.com/

Now, Google, don’t you want a few copies of BlogJet to replace that “a bit easier to manage” with “super-mega-easier to manage”?