Seth Godin:

Many in the flak community are trying to turn blogs into just another media outlet. They're not. Instead, they are a terrific home for the remarkable. Make stuff worth talking about first. Then talk about it.

In yesterday’s post I’ve cited the short review of BlogJet from The Great Software List, which contained the comparison with ecto – another blog client available for PC and Mac. Someone might think that I did this to make a bad PR for my competitors. No. No way.

Let me cite Guy Kawasaki (Selling The Dream book):

There are two types of enemies: conceptual and tactical…

When I was sa president of ACIUS, our tactical enemy in the Macintosh database market was Fox Software. Both companies, however, shared a conceptual enemy: ignorance among people that Macintoshes can manage databases.

The problem for ACIUS and Fox Software was not achieving greater market share but expanding the market size. In this kind of situation, tactical enemies have to stop fighting each other and fight the conceptual enemy. For example, ACIUS and Fox Software could have jointly sponsored Macintosh database seminars to show people how Macintosh databases can improve their productivity. Then, when the pie was bigger, ACIUS and Fox Software could have focused on market share.

So instead of fighting each other, we want every blogger to know that she can improve her blogging productivity by using a blog client.

That’s why I joined with Yiyi Sun, author of another blog client – WB Editor, to create BlogClients.Info –  a wiki where any developer can write about her blog client, share information on blogging APIs, etc. (Are you a blog client dev? Go ahead and let others know about it!)

That’s why I want you to choose the best blog client for your needs. I’ll be happy if you choose BlogJet, and I’ll be happy even if you choose ecto, w.bloggar, WB Editor or any other – at least, I’ll know that you use a blog client and you understand how it improves your blogging experience.

Finally, if you use a blog client, tell your friends about it!